Airthings

Through Airthings' new packaging system, we explore what a space with the cleanest air looks and feels like.

Project details

Client

Airthings

Year

2024

Services

Visual design Packaging Art direction

Credits

Hinda Fahre (Photography)
Live Berg (Styling)
Julie Jørstad (3D)

Airthings

Through Airthings' new packaging system, we explore what a space with the cleanest air looks and feels like.

Project details

Client

Airthings

Year

2024

Services

Visual design Packaging Art direction

Credits

Hinda Fahre (Photography)
Live Berg (Styling)
Julie Jørstad (3D)

Airthings

Through Airthings' new packaging system, we explore what a space with the cleanest air looks and feels like.

Project details

Client

Airthings

Year

2024

Services

Visual design Packaging Art direction

Credits

Hinda Fahre (Photography)
Live Berg (Styling)
Julie Jørstad (3D)

With the launch of their new air purifier in the horizon, Airthings came to us to redesign their air monitoring packaging portfolio and introduce their purifier. The design language of the category felt heavily commoditised which gave us key opportunities to stand out and speak differently. With most brands being anchored in functionality, we embarked on an emotional exploration, leading us to rethink the brand assets with a more mindful approach.

In a category filled with 3D renders or line illustrations on white backgrounds, our solution focused on bringing warmth to the devices and integrating them in their contextual spaces.

With the launch of their new air purifier in the horizon, Airthings came to us to redesign their air monitoring packaging portfolio and introduce their purifier. The design language of the category felt heavily commoditised which gave us key opportunities to stand out and speak differently. With most brands being anchored in functionality, we embarked on an emotional exploration, leading us to rethink the brand assets with a more mindful approach.

In a category filled with 3D renders or line illustrations on white backgrounds, our solution focused on bringing warmth to the devices and integrating them in their contextual spaces.

With the launch of their new air purifier in the horizon, Airthings came to us to redesign their air monitoring packaging portfolio and introduce their purifier. The design language of the category felt heavily commoditised which gave us key opportunities to stand out and speak differently. With most brands being anchored in functionality, we embarked on an emotional exploration, leading us to rethink the brand assets with a more mindful approach.

In a category filled with 3D renders or line illustrations on white backgrounds, our solution focused on bringing warmth to the devices and integrating them in their contextual spaces.

Other projects

We are part of Eidra, a consultancy collective uniting leading companies in consulting, creativity, and engineering. See more at eidra.com.


Visit Index — our open source framework for sustainable packaging design.

Contact

studio@goods.no

+47 922 13 218

Goods
Kjølberggata 21
0653 Oslo
Norway

We are part of Eidra, a consultancy collective uniting leading companies in consulting, creativity, and engineering. See more at eidra.com.


Visit Index — our open source framework for sustainable packaging design.

Contact

studio@goods.no

+47 922 13 218

Goods
Kjølberggata 21
0653 Oslo
Norway

We are part of Eidra, a consultancy collective uniting leading companies in consulting, creativity, and engineering. See more at eidra.com.


Visit Index — our open source framework for sustainable packaging design.

Contact

studio@goods.no

+47 922 13 218

Goods
Kjølberggata 21
0653 Oslo
Norway